Herve Leger by Max Azria is proud to announce the opening of its luxurious and exclusive boutique in Dubai Mall‘s Fashion Avenue on June 1st, 2010.

Situated in the heart of the ever popular and impressive Fashion Avenue on the 1st floor of Dubai Mall, the store will host the Herve Leger collection in a beautifully designed space in order to perfectly encapsulate the beauty and essence of the Herve Leger brand. The store will include the Ready to Wear SS10 collection and also an exclusive range of exquisite perfumes only available in the Flagship store. The SS10 collection has used the phrase “Dusty sands and Desert skies” to inspire the collection’s neutral palette and to create a sense of pure femininity for the wearer. Herve Leger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Herve Leger by Max Azria look is designed with the iconic "bandage dress" in mind, seamlessly sculpting the female silhouette with signature banding construction.

Paying tribute to a modern femininity while maintaining the house's heritage, Herve Leger by Max Azria makes an unforgettable statement.