OVER HALF A MILLION CRYSTALLIZED™ - SWAROVSKI ELEMENTS HAVE TRANSFORMED THE HOLIDAY WINDOWS AT SAKS FIFTH AVENUE, BURJUMAN.
Saks Fifth Avenue hosted its first ever ‘winter wonderland’ event in partnership with CRYSTALLIZEDTM - Swarovski Elements with a magical unveiling which illuminated the entire store in crystals. This special shopping experience brought the magic of the holiday season right to the heart of Burjuman for all Saks Fifth Avenue customers to enjoy, and saw over 200 guests, adults and children alike witness this spectacle.
The event saw key spokespeople from both Saks Fifth Avenue and Swarovski Middle East come together and turn on the lights to unveil the magical Winter Wonderland store - prior to the unveiling guests were entertained by a glittering array of magical dance and musical performances, including a ballet rendition of The Nutcracker and Opera singing. Movement dancers and ballet dancers led guests through the store where key areas were unveiled.
General Manager of Saks Fifth Avenue, UAE and Bahrain, Ian McCandlish says, “Saks Fifth Avenue has a long history of creating innovative and impressive holiday windows, designed to surprise and delight everyone that sees them, and this year is certainly no exception. We are extremely proud to be collaborating with CRYSTALLIZED ™ - Swarovski Elements and are delighted to be able to recreate the magic from Saks Fifth Avenue NY, and bring this to Dubai for its residents and tourists”
“Music, dance and a festival of shimmering lights and crystals will make the evening uniquely spectacular,” said Mohammad Ali, Saks Fifth Avenue’s Store Manager “We’re pleased to offer shoppers an opportunity to celebrate the beginning of the holiday season and the chance to contribute to a cause near and dear to our hearts – START, the non-profit art outreach education program for underprivileged children and those with special needs, where a percentage of our sales will be donated”.
Exclusively for the holiday season, fashion icons Carolina Herrera, Kaufman Franco, Michael Kors, Missoni, Ralph Lauren, Zac Posen, Oscar de la Renta, Bill Blass and Giambattista Valli have designed one-of-a-kind pieces adorned with CRYSTALLIZED ™ - Swarovski Elements to be exhibited throughout the store. The specially commissioned gowns took over twelve weeks to create and reflect over five-hundred hours of hand embroidery with over a thousand types of crystals.
In addition to these exclusive one-of-a-kind pieces, renowned couture designer, Zuhair Murad, has created three unique showpieces which will be available for special order, and prestigious local abaya designer, Kanzi, has fashioned two show stopping pieces both of which will be displayed within the store and readily available for order. Saks customers will also be able to enjoy designs from Naeem Khan and Catherine Malandrino. However, the main attraction for this already impressive line-up will be the showcasing of two wedding dresses designed by the world celebrated fashion designers Reem Acra and Vera Wang for the CRYSTALLIZED™ Wedding initiative.
Adding further excitement for young shoppers, Saks Fifth Avenue has launched a very special, limited-edition, hardcover children’s book: Twinkle Twinkle Little Flake. Published exclusively for Saks Fifth Avenue by HarpersCollins Publishers, the book has been brilliantly written by Emmy® Award-winner and former writer for The Simpsons, Mike Reiss, and masterfully illustrated by Roger Chouinard. Twinkle Twinkle Little Flake tells the story of a snowflake named Twinkle who embarks on an adventure in New York City once she has fallen from her cloud. Readily available to purchase in-store, this exclusive limited edition book makes the perfect gift for children this holiday season.
As part of the season’s ‘winter wonderland’ theme, customers will also be able to enjoy Saks Fifth Avenue’s unique gift wrap, embellished with CRYSTALLIZED ™ -Swarovski Elements helping to create a memorable holiday celebration. The store will feature a collection of gifts suitable to all holiday occasions, including exclusive crystallized beauty products from Annick Goutal as well as other luxury brands. In addition to the range of products readily available in store, Saks Fifth Avenue will be offering the chance to personally crystallize a collection of select products from the beauty and cosmetic section as well as a choice of three designs of crystallized electronic gift cards, making the ideal magical gift for the holiday.