The Association of Image Consultants International (AICI) recently hosted its second Dubai Chapter conference, at which Stylendubai co-founder Dawser Al Hadidi was the event’s key speaker.

Presented at the prestigious Address Marina Hotel and Resorts, the conference was coordinated by Rana Saab, who serves as the official AICI Ambassador for the Middle East. Guests included AICI members, Image Consultants, and non -members of small business entrepreneurs and professionals attending the event to glean new ideas on social media from Al Hadidi’s lecture.

“Social media has become an integral part of any business’ marketing strategy,” Al Hadidi asserts. “My objective at this event was to help marketing professionals embrace social media and make it second nature in their marketing approach.”

In a day and age when traditional marketing strategies are no longer thriving, social media gains further strength in the world of modern business. “Social media is a marketing tool, and if used right it can boost sales and generate exceptional revenue,” says Al Hadidi.

As Al Hadidi emphasizes in her lecture, it is now more important than ever for today’s marketing professionals to take advantage of non-traditional routes, such as social networking sites like Twitter and Facebook. These websites have now become imperative to social media, providing an essential platform for marketing professionals to connect with their clientele. “The days of pushing marketing messages onto the customer are over,” Al Hadidi adds. “The Web is now all about engaging your customer and humanizing your brand.”

Al Hadidi co-founded Stylendubai.com in 2008, and has effectively employed social media in marketing the brand. The profound success of Stylendubai.com is sound evidence that social media, as Al Hadidi affirms, is the key to modern business.