Lauren Watch & Jewelry Co. is pleased to announce the opening of its first Watch Salon in France. Located within the brand’s newly opened flagship, the Ralph Lauren Watch Salon is situated at the heart of Paris’ historic Boulevard Saint Germain.

This exquisite location provides a perfect setting for the three collections of Ralph Lauren watches: the Ralph Lauren Stirrup, the Ralph Lauren Slim Classique and the Ralph Lauren Sporting. Each extraordinary timepiece transcends the brand’s signature sensibilities of luxury, glamour and timelessness, featuring exceptional finishes and intricate details coupled with Manufacture mechanical movements – made by Piaget, IWC and Jaeger-LeCoultre for Ralph Lauren – that embody the ultimate in Swiss Made excellence.

With a dedicated entrance off the building’s principal entryway, Passage Cochère, the 20 square metre Watch Salon unfolds into a lavishly decorated yet intimate room showcasing elegant ‘Versailles’ parquet flooring and French oak paneling with richly carved details in the Rococo style. Creating a luxe private library atmosphere, the space is accented by vintage mercury glass mirrors adorned with brass details, an antique green marble fireplace and an ornate crystal chandelier. Tiffany vitrines and elaborate pedestal vitrines lined in lush purple suede provide focal points for the presentation of the timepieces, while the grand French oak counter serves as a centerpiece, with its built-in showcase and custom oak and leather stools. Complementing this exclusive retail atmosphere, an experienced team of watch specialists will be dedicated to presenting the Ralph Lauren Watch collections.

One of the city’s most celebrated areas, Boulevard Saint Germain evokes a romantic spirit quintessential of the Left Bank of Paris. As part of the new Ralph Lauren flagship destination, this luxurious Watch Salon offers a truly unique shopping experience.

Ralph Lauren Watches premiered in 2009 at the Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland. The timepieces are available at select Ralph Lauren stores and top independent retailers in major cities around the world including London, Milan, New York, Los Angeles, Chicago and Tokyo. In Paris, the new Saint Germain Watch Salon will complement the dedicated timepiece space at the Ralph Lauren Avenue Montaigne boutique.